It looks like Fox's Joe Millionaire franchise is heading toward bankruptcy. According to Nielsen figures, the much-hyped second installment debuted last night with a major thud, ranking fifth in its timeslot with 6.6 million viewers. And the news only gets worse for Fox: the series premiere of Skin at 9 pm/ET attracted 6.5 million viewers. On the bright side, The O.C. returns next week!
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