Susan Flannery, Lesley-Anne Down Susan Flannery, Lesley-Anne Down

Hard to believe but CBS' The Bold and the Beautiful has had only two different opening title sequences in its entire 24-year history. Now it's about to get a third. Debuting February 21, the new open will feature a flashy Forrester fashion show created via CGI magic — a first for a daytime drama.

"This is pretty monumental for us," says executive producer-head writer Brad Bell. "We've always taken the if-it-ain't-broke-don't-fix-it approach to our opening credits. The first one was so good we kept it from 1987 until 2004 — unlike a lot of things from the '80s it never seemed dated. Our current one has been running for six and a half years. It's beautiful and still works, but now we want to let viewers know that our show is all about experimenting, not only with our storytelling but with our image. We want to be known as a show that's thinking outside the box."

The new open was shot on a virtual set on a CBS soundstage, using 20 extras that were made to look like a crowd of 200. The sequence will continue to evolve, sometimes from episode to episode. "It's set up so that the various elements, from music to special effects, will constantly change," Bell says. "It'll be a fun, ongoing surprise for the audience."

Bell gave TV Guide Magazine this exclusive preview package featuring all three openings, plus a behind-the-scenes look at the cool wizardry used to create the new one. Kudos B&B, not just for the new titles but for remaining the most-watched soap on the planet!

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