Funnyman Seth Rogen has signed on to star in Warner Bros.' Observe and Report, says Variety. To be written and directed by Jody Hill, the film finds Rogen as a self-important mall cop who gets into a turf battle with he local lawmen. Filming begins in April.

Continuing to prove that Hollywood only has one bright idea at a time, Columbia Pictures is nearing production on its own similarly themed comedy, aptly titled Mall Cop. That pic will star Kevin James in what's expected to be a more family-friendly role than Rogen's.

Which one are you more likely to watch? - Adam Bryant