In a small commitment ceremony held Monday at 1515 Broadway, MTV Network's Logo channel partnered with Rosie O'Donnell to develop a sketch-comedy series. Deemed "fresh and hilariously creative" by exec producer O'Donnell, Simply Sketch will feature up-and-coming comics performing before a studio audience, taped musical segments, commercial and movie parodies, and appearances by "friends of the LGBT [lesbian, gay, bisexual and transgender] community" meaning not Gene Shalit.