NBC's news division is coming under fire for devoting two full hours of Dateline NBC to The Apprentice's April 15 finale. Dateline's entire April 14 show will take a behind-the-scenes look at the NBC reality smash, while the April 16 edition will feature an hourlong profile of Donald Trump. "I think it's a disgrace," said former NBC News president Larry Grossman. "It's clearly using the news division to hype the network's entertainment schedule." Dateline exec producer David Corvo argues that, "We're trying to respond to the interest." To that end, rumor has it Dateline is planning to devote six full hours to the phenomenon that is Happy Family.
(Disclosure: TV Guide is owned by CBS Interactive, a division of ViacomCBS.)