MTV will once again produce the 2004 Super Bowl halftime show for CBS. The corporate siblings partnered for the 2001 Super Bowl, which featured Aerosmith, 'N Sync and Britney Spears. "We plan on even more unexpected music performances," teases MTV president Van Toffler, "that will go down in halftime history." This has Jessica Simpson and Nick Lachey written all over it.
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