The Voice, which became a rare ratings hit for NBC, pulled in 10.77 million viewers as it crowned its first winner.
The singing competition program also scored a 3.5 rating among advertiser-coveted 18-to-49-year-olds and doubled the audience (5.20 million) and rating (1.8) of the next most-watched show Wednesday at 8/7, the first hour of Fox's So You Think You Can Dance. The other network shows were, of course, reruns.
While viewership numbers for The Voice wavered a bit throughout its inaugural season on NBC and dropped about 17 percent from the 12.55 million (4.4 demo rating) who watched the previous night's final performance show, it nonetheless sustained itself solidly in the ratings. It certainly did better than a lot of NBC shows, and the network obviously is happy enough with it that next season's casting is in progress on NBC's website.
America's Got Talent at 9/8c attracted the night's biggest audience and rating — 13.29 million and 4.0 — while the second hour of So You Think You Can Dance lured 5.51 million people and a 2.0 rating.
In the last hour of prime time, NBC didn't fare as well. The debut of its Love in the Wild finished second to a rerun of CSI: Crime Scene Investigation — 6.47 million vs. 7.37 million. Meanwhile, another in the five-part series of special prime-time editions of Nightline's focus on spirituality and ESP roped in 4.16 million people.