President Barack Obama President Barack Obama

President Obama's 2012 re-election campaign has created a Tumblr account, adding to his social-media platforms.

"We'd like this Tumblr to be a huge collaborative storytelling effort — a place for people across the country to share what's going on in our respective corners of it," it says on the site.

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It urges people to send questions, upload photos with 2012 T-shirts, pass along jokes and send other Tumblr posts for re-blogging.