Kobe Bryant Kobe Bryant

The NBA's East vs. West match-up proved to be a ratings win for TNT, which scored its largest audience for an All-Star game since 2003.

Sunday's competition brought in 9.1 million viewers, according to The Hollywood Reporter. It was also the second most-watched NBA game on television during the 2010-11 season to date.

Kobe Bryant strikes with The Black Mamba

Kobe Bryant, named the game's Most Valuable Player, led his West team to a 148-143 win over LeBron James' East. Friday's Celebrity All-Star game MVP Justin Bieber watched courtside.

Singer Rihanna performed at halftime.