Paris Hilton by Chris Polk/ Paris Hilton by Chris Polk/

It's official, so someone wake up the four horsemen. MTV has ordered 10 episodes of the clumsily titled Paris Hilton's My New BFF, in which the celebutante will "audition" wannabe best buds through a series of reality-competition challenges. With an eye to a fourth-quarter premiere, casting is already under way via - where those who aspire to be tabloid tagalongs can make their case via posted videos and blogs - as well as many men's-room walls.

Lest you dismiss Paris as some mere reality-TV mannequin, be advised that she cocreated this new venture and will serve as an executive producer. Just a pretty face no more.

Admit it - do you find yourself just a bit curious as to how such a friend quest will play out? Or should PH have stuck with Facebook?

Use our Online Video Guide to enjoy night-vision-free clips of Paris.