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WHERE WERE ALL THE MOVIEGOERS?

Watching the Olympics, of course! NBC's coverage of the Salt Lake City Winter Olympics opening ceremony notched a 25.5 national rating and 42 share Friday night, making it the highest-rated opening ceremony ever. Nielsen estimates that 72 million people watched at least a portion of the nearly four-hour extravaganza.

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Watching the Olympics, of course! NBC's coverage of the Salt Lake City Winter Olympics opening ceremony notched a 25.5 national rating and 42 share Friday night, making it the highest-rated opening ceremony ever. Nielsen estimates that 72 million people watched at least a portion of the nearly four-hour extravaganza.