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Rod Roddy, the jovial announcer from CBS's The Price Is Right, died Monday at Century City Hospital in Los Angeles after a long battle with prostate, colon and breast cancer. He was 66. Roddy, who had been with TPIR for 17 years, taped his last show about two months ago. "He never complained," says host Bob Barker. "The courage he showed during those difficult times was an inspiration to us all." Before he started inviting contestants to "come on down," the onetime radio personality narrated the classic '70s sitcom Soap and served as an announcer on such game shows as Battlestars, Hit Man, Press Your Luck and Love Connection. He also played himself in a 1999 episode of Fox's That '70s Show. A memorial service is in the works.