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IT WAS ONLY A MATTER OF TIME...

Kelly Ripa is the new face of Pantene Pro-V. Regis Philbin's sidekick — who announced the deal this morning on Live with Regis and Kelly — is currently shooting her first commercial for the shampoo maker. And for the record, the early-morning spitfire insists she has always used Pantene.

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Kelly Ripa is the new face of Pantene Pro-V. Regis Philbin's sidekick — who announced the deal this morning on Live with Regis and Kelly — is currently shooting her first commercial for the shampoo maker. And for the record, the early-morning spitfire insists she has always used Pantene.