Kim Kardashian is poking fun at her self(ie) in a commercial set to debut during Sunday's Super Bowl.

In the T-Mobile ad, Kardashian delivers a very important message, PSA-style, about the millions of people who lose their unused data each year. "Data you paid for that could be used to see my makeup. My backhand. My outfits. My vacations. And my outfits," she says, as she snaps a selfie of each scenario. "Please, help save the data."

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Watch the teaser below: