Because of her 15 years of experience on the Today show and her sunny personality, daytime has long been thought of as a perfect home for Couric by industry analysts and fans alike. "She could get in there and command a lot of money," a syndication executive told the trade magazine.Daytime wouldn't pay as much as Couric's current $15 million annual contract with CBS, but she would be able to make that up by creating her own production company, sources told Broadcasting & Cable.
Couric's rep did not comment on the report, but said that she is "very happy at CBS and proud of her award-winning team."
Couric, whose Evening News is the third-rated newscast, would be the latest name to join the daytime ranks as Oprah Winfrey prepares to leave to launch her network, OWN. Anderson Cooper will launch a syndicated daytime show, Anderson, next year. Others include Jenny McCarthy, Nancy Grace, and CBS launched the motherhood-centric The Talk in October.