How to Watch Today's Amazon Prime Day Concert with Taylor Swift

Amazon Prime Day happens on July 15 and July 16 but, for Prime members, the party starts today. Today, Wednesday, July 10, Taylor Swift is set to headline a concert exclusively for Prime members.

A refresher on Amazon Prime Day: it's basically like a giant Black Friday shopping day but in the middle of summer. Amazon will slash prices on many items across the website, while offering special limited sales and specials on everything under the sun, including the likes of Amazon Music and Prime Video.

That's where Swift comes into play, as she'll headline a concert exclusively for Amazon Prime members at 9 p.m. ET -- and the best part is, Prime members can watch it right from your streaming device of choice (view deal here).

How to Watch the Prime Day Concert 2019

Presented by Amazon Music, exclusively for Prime members, the Prime Day Concert 2019 can be streamed via Amazon Prime Video starting at 9 p.m. ET. The Prime Day Concert will feature performances from Swift, Dua Lipa, Becky G, and SZA, and will be hosted by The Marvelous Mrs. Maiselco-star Jane Lynch. There will also be new looks at upcoming Amazon Prime Video shows Maisel, Carnival Row, Modern Love,The Boys, Undone, andTom Clancy's Jack Ryan.

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"We can't wait to celebrate Prime Day with an extraordinary night of unforgettable performances, for members around the globe," said Steve Boom, VP of Amazon Music, in a statement. "Prime Day brings members the best of both entertainment and shopping. To celebrate, we've curated a lineup across multiple genres with performances from artists our customers love. We're looking forward to celebrating Prime Day with this can't-miss, one-of-a-kind event."

If you're not a Prime member by the time of the concert, you'll be able to watch it for a limited time the next day on-demand. But do you really want to miss Swift perform some of her new singles off of her upcoming album Lover while adding things to your shopping cart with 2-day Amazon shipping? Probably not.

How to Listen to the Prime Day Concert on Alexa

Per Amazon, Alexa users can prepare for Wednesday's Prime Day Concert 2019 by asking their home device, "Alexa, play the Prime Day Concert playlist" on Amazon Music. That command will launch a playlist of "new hits and favorites from the artists featured across the lineup."

This evening, Alexa users can also ask, "Alexa, play the Prime Day Concert" or "Alexa, show me the Prime Day Concert" to watch the show on Fire TV or Echo Show devices.