Judging by the first three nights of ratings, NBC may win a gold medal for their coverage of the Olympics. Through Sunday, an average of 35.1 million viewers tuned in to see the events in Utah, up 23 percent from the first three nights of the Games in Nagano, Japan. The boost helped NBC easily beat out their competition. That, combined with their recently announced Friends renewal, has the Peacock network sitting pretty on top of the podium.
(Disclosure: TV Guide is owned by CBS Interactive, a division of ViacomCBS.)