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Fox's Fringe, Dollhouse to Run with Half the Ads
Fox entertainment chairman Peter Liguori at Thursday's upfronts presentation unveiled a "Remote-Free TV" initiative, under which Fox will launch its two new dramas — J.J. Abrams' Fringe (premiering in late August) and Joss Whedon's Dollhouse (debuting midseason) — with half the commercial and promo time of a typical series. That adds up to no more than about five minutes of national ad loads per hour, and this applies to every episode.In the wake of increased competition from cable, Liguori wants "Remote-Free TV" to "be bold, to engage, to make the audience lean forward." What's your take? A sound idea to give viewers more of what they want, especially from these two sure-to-be-exciting new series? — MWMRelated:• The Biz at the Upfronts: A Spot-On Move By FoxBookmark our COMPLETE FALL TV GRID | Review All FALL TV NEWS
Fox chairman of entertainment Peter Liguori at Thursday's upfronts presentation unveiled a "Remote-Free TV" initiative, under which Fox will launch its two new dramas -
J.J. Abrams'
Fringe (premiering in late August) and
Joss Whedon's
Dollhouse (coming at midseason) - with half the commercial and promo time of a typical series. That's right, no more than five minutes of ad/promo breaks per hour.
In the wake of increased competition from cable, Liguori wants "Remote-Free TV" to "be bold, to engage, to make audience lean forward." What's your take? A sound idea to give viewers more of what they want, especially from these two exciting new series?
- MWM
Bookmark our COMPLETE FALL TV GRID |
Review All FALL TV NEWS