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IT'S NOT CHEAP

Friends has overtaken Survivor as TV's priciest show for Madison Ave. A 30-second commercial on NBC's Emmy-winning comedy costs $455,700, according to Advertising Age. ER is second with $438,514 a spot, followed by Survivor, which slips from first to third with $418,750.

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Friends has overtaken Survivor as TV's priciest show for Madison Ave. A 30-second commercial on NBC's Emmy-winning comedy costs $455,700, according to Advertising Age. ER is second with $438,514 a spot, followed by Survivor, which slips from first to third with $418,750.