CBS has rejected a gay dating site's Super Bowl ad, saying the 30-second clip, which features two male fans making out while watching the game, didn't meet the network's standards.

In a letter to that the site provided to, the network said that the clip was "not within the Network's Broadcast Standards for Super Bowl Sunday." CBS also said its sales department had difficulty verifying the company's financial information, but a ManCrunch spokeswoman said the company could afford to pay for the ad.  

"After reviewing the ad — which is entirely commercial in nature — our Standards and Practices department decided not to accept this particular spot," CBS said in a statement. "As always, we are open to working with the client on alternative submissions."

Women's groups calls on CBS to scrap Super Bowl ad

In the ad, the men start making out after both reach into a bowl of chips at the same time, and their hands touch.ManCrunch spokeswoman Elissa Buchter told the company was disappointed by the rejection. Though the debate over the ad has gathered massive attention for the site, she denied it was a publicity stunt."We think it's totally discriminatory that they're accepting other ads that make social statements, but they're not allowing ours," she said.

VIDEO: Watch our top Super Bowl commercials picks

CBS aired a Snickers ad during Super Bowl 2007 in which

two men "accidentally" kiss — and then panic. One extols the other, "Quick — do something manly!" CBS pulled the ad after receiving complaints that it was homophobic.Earlier this week, the network was criticized by women's groups for approving a pro-life ad featuring college quarterback Tim Tebow and his mother.

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