Bryan Fuller & Bryan Singer Bryan Fuller & Bryan Singer

NBC is sold on a pair of Bryans: The Peacock has partnered with Bryan Singer and Pushing Daisies' Bryan Fuller to adapt Augusten Burroughs' Sellevision into a series.

The one-hour dramedy, to be written by Fuller and directed by Singer, will focus on the inner workings of a fictional home shopping network, according to The Hollywood Reporter. Singer and Fuller will executive-produce the project with Galgos Entertainment's Russell Nuce and Mark Bozek. A former CEO of the Home Shopping Network and QVC, Bozek had originally planned for Sellevision to be a film, but it never got off the ground.

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"We were all big fans of Augusten and the book, and we all got along great," Fuller said. "So we decided to get into bed together."

Fuller also has a second script in the works for NBC — a comedy set in an animal shelter titled No Kill.