The Sci Fi Channel has a confession to make: The Buried Secret of M. Night Shyamalan unearthed no actual "buried secret" about the director behind Signs, The Sixth Sense and the upcoming thriller, The Village. It was all a hoax! Sci Fi had previously claimed that Shyamalan got peeved when their documentarians' questions got too personal, and framed Secret as a "disturbing expose" of his mysterious past. But, in fact, Sci Fi president Bonnie Hammer now admits it was all a "guerilla marketing campaign" that "went too far." Talk about embarrassing.
(Disclosure: TV Guide is owned by CBS Interactive, a division of ViacomCBS.)