Betty Boop's dog Pudgy idolizes the cocky dalmatian at the local firehouse, dreaming of becoming a "fire-dog" himsel. Imagine Pudgy's delight when the dalmatian offers to give him a few firefighting tips. Alas, Betty won't let Pudge leave the house, so our canine hero sneaks out and hitches a route on a fire engine en route to a huge conflagration at a general store (which fortunately was already advertising a "Fire Sale"). But things don't quite work out as planned, and before long Pudgy is being harrassed and humiliated by those pesky little humanized flames that exist only in cartoons. The background music includes "Brotherly Love", from the "Popeye" cartoon of the same name.