mad-men-fashion3-5
In this scene, Betty first meets Henry, so Bryant wanted to make Betty the belle of the ball. "I wanted this costume to be romantic and have her be the most beautiful in the room and stand out with the white lace," says Bryant, who designed most of Betty's maternity clothes. "I found this vintage lace and a light pink silk lining. Lace was very, very popular during this time." Don is in a three-button suit that Bryant also designed to give him a "heroic" look for when he comes to find Betty later in the episode and they kiss.