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Fans of the Olympics may have felt divided by loyalties to different athletes and countries, but many U.S. viewers, at least, found themselves relatively united on one front — criticism of NBC's coverage of the Summer Games. The network's strategy of airing tape-delayed events in prime time drew the ire of countless viewers — A-listers and non-celebrities alike — on Twitter and other forms of social media, as they learned of the results ahead of time via the Internet or other media. (The events were streamed live on NBCOlympics.com.) The backlash was so extensive that it prompted the creation of a new hashtag, "#nbcfail", on Twitter.