Michael Glantz

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Simulmedia's Glantz: We Are Measuring Business Outcome from TV Ads
FORT LAUDERDALE - Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business De (more…)
Digital Video Publishers Need to Embrace "GRP" Scenario
Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total numb (more…)
Ad Agency TV Buyers "Don't Understand Digital" Video, Forrester's Michael Glantz
Digital and TV ads are bought and sold differently, but strides are being made to bring the two mediums closer together, says Forrester analyst Michae (more…)
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