Ken Goldstein

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Taking the High-End Road on Black Friday
While the discounters and mid market retailers scream for attention from shoppers on Black Friday- offering bargain basement prices to folks desperate (more…)
Is 40% the New 50% in Favorability Ratings?
Ken Goldstein, Bloomberg Politics € ad and polling analyst, discusses the latest NBC News/Marist polls and how job approval and favorability rat (more…)
In Iowa Ads, Candidates Stay Mostly Positive as Super...
10:36 — Pushing closer to the Iowa Caucuses, GOP presidential candidates and the outside groups supporting them are pouring money into TV and radio ads -- spe (more…)
How ‘microtargeting’ works in political advertising
07:50 — What you watch, read, buy and listen to online can tell political campaigns whether it s worth their time and money to woo your vote. Gwen Ifill talks (more…)

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