Can the Beckhams conquer America? After the British super-couple's TV debut last week, the answer is a definite maybe. On Monday, July 16, Posh’s surprisingly charming reality special Victoria Beckham: Coming to America attracted just five million viewers to NBC. Still, it won its time slot with adults 18 to 49, and a special encore showing on Thursday drew another four million.David’s debut was smaller but more promising, given that it was on cable. His new soccer team, the Los Angeles Galaxy, hosted London’s Chelsea FC on Saturday in an exhibition match that aired on ESPN. Though Beckham played just 16 minutes late in the game (he’s nursing an ankle injury), 1.468 million viewers tuned in, making it the most-watched program of the night on ad-supported cable among men 18 to 49 and 25 to 54. It also eclipsed the network’s record for a Major League Soccer match, a mark set all the way back in 1996, MLS’ first season.For those craving more of Becks, Fox ...
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Due to the "decent" ratings delivered by Monday's telecast of Victoria Beckham: Coming to America, NBC has decided to bump this week's ERpeat and encore the special tonight at 10 pm/ET, as well as have Posh herself host the entire night's programming. With the opportunistic endeavor decided upon at the last minute, the Peacock rushed camera crews to Beckham's home to tape her reading interstitial copy. "[New NBC Entertainment chief] Ben [Silverman] just cut through everything and got it done," a source tells Variety. Yeah, but could he get her to smile? Didn't think so.
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A few Monday ratings bits:• In the 8 o'clock hour, a hair under five million people welcomed Victoria Beckham to America, giving NBC a virtual tie for second in total viewers and the top spot in the 18-to-49 demo. It also marked a 47 percent improvement over whatever the Peacock ran in the time slot a year ago.• Hell's Kitchen dominated at 9, gaining 870,000 week-to-week to serve up a season high of 8.2 million (even besting CBS' Two and a Half Men).• Extreme Makeover (4.96 mil) and Age of Love (4.54 mil) delivered typical numbers.
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