Season 1 Episode Guide

Subway: McKinney & WDCW

Season 1, Episode 1

April 8, 2012

Waste Management: SK+G & The Ad Store

Season 1, Episode 2

April 30, 2012

Clockwork: The Hive & FKM

Season 1, Episode 3

May 7, 2012

Popchips: Conversation & BooneOakley

Season 1, Episode 4

May 14, 2012

Frangelico: The Ad Store & Kovel/Fuller

Season 1, Episode 5

May 21, 2012

JDRF: Muse & Bozell

Season 1, Episode 6

May 28, 2012

C. Wonder: WomenKind & DIGO

Season 1, Episode 7

June 3, 2012

Autograph Collection, Marriott International: Jones Advertising & Bandujo

Season 1, Episode 8

June 10, 2012

Cast & Details

  • Premiered: April 8, 2012
  • Rating: None
  • Premise: Advertising agencies compete against each other for new business.

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ONCE UPON A TIME - "Mother's Little Helper" - Gold and Belle convince Emma to help Gideon, explaining that together they can stop the Black Fairy. Henry experiences a disorienting shift in his powers that forces Regina to seek counsel from the previous Author. Meanwhile, in Fairy Tale Land, Hook attempts to win the assistance of an old adversary by betting his most prized possession on a game of cards. And, in a flashback, the Black Fairy tortures young Gideon in hopes of molding him into the perfect apprentice, on "Once Upon a Time," SUNDAY, APRIL 9 (8:00-9:00 p.m. EDT), on The ABC Television Network. (ABC/Jack Rowand)
GINNIFER GOODWIN, JENNIFER MORRISON
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