NBC wants to get you in the habit of seeing Jay Leno in his earlier time slot, and to that end has begun airing at 10 o'clock sharp promos that feature the late-night vet cracking wise.
"From the moment he left The Tonight Show until the moment [The Jay Leno Show] starts, there won't be a day where Jay doesn't appear on NBC," NBC Universal TV Group chief marketing officer John Miller told Variety. "We want to create a 10 o'clock habit."
Thus far the promos have ...
The Jay Leno Show will debut on Sept. 14, NBC announced Tuesday. The show will air Monday through Friday at 10 pm/ET, eating up one-third of the Peacock's once-valuable prime time programming space.
Among the shows affected by the resulting schedule shuffle are Law & Order; SVU, which moves to Wednesdays at 9, and the original Law & Order, which unspools its record-tying 20th season on Fridays at 8. (See our full fall TV grid here for more details.)
Tonight Show successor Conan O'Brien...