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Emmy Watch: Are Award Campaigns Getting Out of Hand?

Back in 1992, Richard Licata, now executive vice president of communications for NBC, was at HBO, and he was looking for a way to make the premium cable channel an Emmy contender. "Not all of the voters at that time in Los Angeles had HBO," he recalls. "We decided to get aggressive about our programming in a broadcast universe. The landscape was wide open."

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Emmy Watch: Are Award Campaigns Getting Out of Hand?

Back in 1992, Richard Licata, now executive vice president of communications for NBC, was at HBO, and he was looking for a way to make the premium cable channel an Emmy contender. "Not all of the voters at that time in Los Angeles had HBO," he recalls. "We decided to get aggressive about our programming in a broadcast universe. The landscape was wide open."

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