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Analysis: In the Battle for TV's Future, The Networks Start Fighting Back

When Fox Entertainment chairman Kevin Reilly stood in front of reporters in January and proclaimed the death of pilot season, he drew a good amount of ribbing from the competition.

Reilly was making the case for torching the broadcast primetime model as we know it — starting with the annual tradition of everyone developing everything all at once. It was a grand pronouncement, particularly in an industry that talks big but can rarely turn on a dime. Nonetheless, change is afoot, and Reilly's not the only one flipping the script.

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Analysis: In the Battle for TV's Future, The Networks Start Fighting Back

When Fox Entertainment chairman Kevin Reilly stood in front of reporters in January and proclaimed the death of pilot season, he drew a good amount of ribbing from the competition.

Reilly was making the case for torching the broadcast primetime model as we know it — starting with the annual tradition of everyone developing everything all at once. It was a grand pronouncement, particularly in an industry that talks big but can rarely turn on a dime. Nonetheless, change is afoot, and Reilly's not the only one flipping the script.

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