Series creator/executive producer Mark Burnett and advisor Ivanka Trump tell moderator Erin Burnett (CNBC) how they use social media to market the show. Mark says the show is "dramatic story telling" and Ivanka says she tweets as the show is aired.
Advisors Ivanka Trump and Donald Trump, Jr., executive producer/host Donald Trump, and series creator/executive producer Mark Burnett, say that contestants can ignore the cameras because they want to look good to each other and not play to the camera.
Series creator/executive producer Mark Burnett and executive producer/host Donald Trump talk about how they cast the show, looking for those who truly want to win. Donald says "Celebrity Apprentice" is easy to cast because celebs are known quantities.
Sneak Peek of Celebrity Apprentice
Ad Hawk: Sneak Peek
Executive producer/host Donald Trump and advisor Donald Trump, Jr. tell moderator Erin Burnett (CNBC) what it's like to work on the show as a family.
Executive producer/host Donald Trump talks about the metric he uses to fire people from the show, with project managers often at risk. Donald says he fires those who deserve to be fired and tries not to keep contestants just to make good TV and ratings.
Trump decides the first-ever all-star celebrity apprentice.
Rodman shows off a new hairdo, and talks about his recent voyage to North Korea.
After Gary's massive ice cream-induced sugar rush comes the crash.
Penn puts Dennis' catching skills to a very unique - and messy - purpose.
With Lil Jon and especially Trace, Marilu starts to feel like the teacher running detention after school.
Penn worries that maybe Lisa Lampanelli was a dangerous choice for entertainer.
Download the TV Guide app for iPhone, iPad and Android!