Celebrity Apprentice sneak peek.
Series creator/executive producer Mark Burnett and advisor Ivanka Trump tell moderator Erin Burnett (CNBC) how they use social media to market the show. Mark says the show is "dramatic story telling" and Ivanka says she tweets as the show is aired.
Advisors Ivanka Trump and Donald Trump, Jr., executive producer/host Donald Trump, and series creator/executive producer Mark Burnett, say that contestants can ignore the cameras because they want to look good to each other and not play to the camera.
Sneak Peek of Celebrity Apprentice
Series creator/executive producer Mark Burnett and executive producer/host Donald Trump talk about how they cast the show, looking for those who truly want to win. Donald says "Celebrity Apprentice" is easy to cast because celebs are known quantities.
Ad Hawk: Sneak Peek
Executive producer/host Donald Trump and advisor Donald Trump, Jr. tell moderator Erin Burnett (CNBC) what it's like to work on the show as a family.
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