Celebrity Apprentice on NBC

2004, TV Show

The Apprentice Episode: "The Celebrity Apprentice"

Season 9, Episode 2
Episode Synopsis: The stars must build a storefront to relaunch Kodak's "Kodak Moments" ad campaign. Yet these aren't picture-perfect moments: A celebrity illness, a power outage and one difficult contestant all conspire to jeopardize the challenge.
Original Air Date: Mar 21, 2010

Celebrity Apprentice Episode Recap: Week 2 Season 9, Episode 2

This week on Celebrity Apprentice, the 13 contestants must open a storefront experience to help promote Kodak. The two teams, Tenacity (the women) and Rocksolid (men) must set up a shop to help re-launch Kodak moments by using their cameras and printers. Each team will be judged by their creativity, brand visibility and overall storefront experience, as determined by secret shoppers.

The women's side, as led by project manager Maria, gets organized fairly quickly with no help from Cyndi. From interrupting the Kodak executives during their initial meeting to getting in Maria's way at the storefront when she's trying to explain her ideas, things are not looking for the previous project manager. It may be early on, but I already see a pretty great battle between Cyndi and Holly later this season, that is if Cyndi ever becomes aware to the fact that all of her teammates are frustrated with her. She's a little (actually, a lot) aloof so you never know. Anyways, Cyndi saves herself by thinking of a great slogan for the Kodak experience and even Donald Jr. notices early how organized the ladies are looking this time around.

The same cannot be said for the men's team with Sinbad taking over the reigns as project manager. From the get-go, the team is very disorganized and no one is more vocal about it than ... Bret? It seems a little odd since just last week, many of the guys said they had to carve out their own duties because Bret was less than organized but Sinbad takes that to another level. Sinbad slowly gets everything in order but flat out ignores his teammates (mainly a restless Bret) when they ask him what they should do.

The best part of the guys' team so far, for sheer hilarity, is Rod. At one point, he's on the phone cursing away (does he not remember this is network primetime TV?) about his legal drama and proceeds to thumbs up at passersby as he rants. He also tries to reach out to the crowd outside but he's called a disgrace and many refuse to even to shake his hand. One girl actually mistakes him for Donny Osmond which may be the most or least humbling experience of his career just yet depending on perspective. I hope Rod makes it far in the game, at least for pure comic relief purposes.

Despite losing Sharon the day before due to illness, Tenacity looks organized the morning of as well. They have great wall designs, lots of Kodak logos and seem to be working strongly as a team. Again, Rocksolid seems less lucky before the challenge begins. First, the guys leave Bret behind when he's 10 minutes late for the morning van, which obviously causes a tiff between the already peeved Bret and Sinbad, who's busy drowning in other aspects of the challenge. For instance, an entire wall of the men's store is left blank until five minutes before its opening because of poor communication between Sinbad and the printer.

After the shops open, both seem to attract lots of foot traffic and both seem to get the message out about the Kodak moment. I personally prefer the guys' team because their picture moments are set-up to highlight each team member's field of success. People can get their photo taken with Darryl Strawberry in a Mets uniform, with Bret Michaels in front of the microphone, or at the stovetop with Curtis Stone. The ladies, on the other hand, just have one backdrop which says Kodak all over it so that will probably end up working in their favor.

We see the secret shoppers enter at both places and they each walk away with complaints. The secret shopper at Rocksolid's store complains there is no direction when entering the store about how to get your photo taken or what the store is about. He also receives fairly little education about the Kodak products and never gets a crucial slip telling him where to go online to print the pictures he takes while in the store, which obviously makes for an incomplete experience. Tenacity, however, is printing customers' pictures right away, but that's where a lot of the disorganization and chaos comes in. The secret shopper never finds her pictures after waiting a whopping 20 minutes and sees many other patrons with the same problem.

The other big problem for the women's team is the power, which goes out at least twice during the day. It's never explained if this is simply because of the machine power or if something is to blame, but it looks poorly for the team and only makes things more chaotic at the printing station.

The Kodak executives tell Trump the guys did poorly with the production presentation but scored high marks otherwise, but in the boardroom, Tenacity takes the win and $20,000 goes to Maria's charity, the Make a Wish Foundation.

Early on in the boardroom, its clear many of the team members — and not just Bret — thought the project suffered a lack of leadership. Michael says it. Rod says it. So when three must come to the boardroom, its Sinbad, Bret and Rod.

Sinbad argues Bret should go home because he walked out on the challenge at times and says Bret was a better leader but not a better follower. However, as Trump says, Sinbad can't articulate why anyone else should go home and he gets the boot.

 

Do you think the right person was fired? Should the guys' team have won? And how long do you see each team's respective rockers (Bret and Cyndi) lasting considering their already evident different working styles? Share your thoughts in the comments below.

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This week on Celebrity Apprentice, the 13 contestants must open a storefront experience to help promote Kodak. The two teams, Tenacity (the women) and Rocksolid (men) must set up a shop to help re-launch Kodak moments by using their cameras and printers. Each team will be judged by their creativity, brand visibility and overall storefront experience, as determined by secret shoppers.

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Premiered: January 08, 2004, on NBC
Rating: TV-PG
User Rating: (310 ratings)
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Premise: A kind of 'Survivor' in pinstripes in which would-be business tycoons work for Donald Trump, who dismisses one at the end of each episode, and made the words 'you're fired' a national catchphrase as the Manhattan-based series became a breakout hit. Trump is also a coexecutive producer, along with 'Survivor' impresario Mark Burnett.

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