Celebrity Apprentice on NBC

2004, TV Show

The Apprentice Episode: "The Celebrity Apprentice"

Season 9, Episode 8
Episode Synopsis: The star teams must produce three radio commercials for a home-services company, but there's static when one celebrity expresses doubt about another's ability.
Original Air Date: May 2, 2010

Celebrity Apprentice Episode Recap: Week 8 Season 9, Episode 8

This week, the two teams must create three 30-second radio commercials for Clockwork Home Services. RockSolid and Tenacity must make one radio spot for each of the company's three different services: plumbing, heating and air conditioning and electricity.

Because this take is very music-related, Bret volunteers to be the project manager for RockSolid, while Summer decides to step it up for Tenacity. After her significant absence last week, Holly says the key is how Summer manages Cyndi.

Just like the recent music challenge where both teams were tasked with molding rising country artists, this challenge is made for both Bret and Cyndi (and Sharon too). So it will be interesting to see who Trump attacks for not using their given talent enough, if anyone.

As soon as both teams meet with the company's executives, it's clear these radio spots need to be as straight-forward as possible. They rarely, if ever, laugh at either teams' jokes and specifically tell them to avoid any of the cliché digs plumbers usually get. The executives mainly try to reinforce their on-time policies and money bullet points.

Immediately, Summer says she knows their team is not going to try to push the envelope and Holly says RockSolid is "way too wild" for this task. Summer also talks to Cyndi about keeping her energy in control and really listening to the other members of Tenacity, which further divides Cyndi — the only one on the team with musical and studio expertise — from the rest of the team. Curtis (finally) speaks his mind and says Holly and Summer can be a little bit bitchy. No duh.

Over on the RockSolid team, Bret wants to do more controversial commercials (including plumber jokes), but Sharon pulls him back knowing the Clockwork executives. Maria tries her best to contribute to the team as well, but Sharon and Bret are on very similar wavelengths and if anything, Maria seems to mess up their creative energy.

Each team gets a visit from the Trump team to very different results. Ivanka Trump is extremely worried about the one plumber joke (about cracks) that RockSolid has decided to include. Eric Trump, on the other hand, is worried that Tenacity's jingles are too generic and not risky enough. Their jingles seem to be trying to stay as close to the executives' message as possible and are including too much information in their commercials.

To add originality to their radio spots, Cyndi wants to use her own voice in at least one of the commercials, but her voice isn't up to snuff and has to have a professional come and fill in for her. The next day, after much vocal therapy and preparation, she's able to perform on key and on message. But, while Holly and Summer are worried her voice isn't "mainstream" enough, Curtis says they're crazy to not use her.

When the executives come in to hear the final product, they immediately voice their disdain for the "crack" joke, because they specifically asked them not to make those types of jokes. However, they seem to be very pleased with the originality of the three ads. They say little about the three ads from Tenacity.

In the boardroom, both teams are confident but nervous. Even after hearing commercials from the opposite team, Bret and Summer both say they're different and still can't tell who won and who lost.

In the end, the executives like the originality and clarity of RockSolid much more and they win the challenge for Bret' charity. Once they find out that they've won, both Sharon and Maria start beating up on Curtis for some reason, saying there's just something about him. What about Holly, Summer, or even Cyndi, who each caused both women so many headaches when they were on the same team? Curtis is as much of a gentleman as he possibly can be and just laughs off the insults, especially considering he's never worked with either woman before.

Summer is forced to choose two people to bring back to the boardroom with her and, surprise surprise, she picks Holly as the safe person and has Curtis and Cyndi to return to the boardroom with her. Trump immediately detects the contest on who to fire is between Curtis (supposedly for not contributing enough?) and Summer and he dismisses Cyndi from the boardroom as well.

Summer tries to defend herself, saying she's been a strong player since the beginning, but Curtis has too. Eric Trump also points out that Curtis thought the commercials needed more edge and saves him right then and there from elimination. Summer will only say that she wants Curtis to go home instead of her because she wants to continue fighting for her charity but Trump says that's not a good enough excuse and Summer is fired.

So do you think the right person went home? Did the right team win the challenge? Share your thoughts in the comments below.

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This week, the two teams must create three 30-second radio commercials for Clockwork Home Services. RockSolid and Tenacity must make one radio spot for each of the company's three different services: plumbing, heating and air conditioning and electricity.

Because this take is very music-related, Bret volunteers to be the project manager for RockSolid, while Summer decides to step it up for Tenacity. After her significant absence last week, Holly says the key is how Summer manages Cyndi.

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Premiered: January 08, 2004, on NBC
Rating: TV-PG
User Rating: (311 ratings)
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Premise: A kind of 'Survivor' in pinstripes in which would-be business tycoons work for Donald Trump, who dismisses one at the end of each episode, and made the words 'you're fired' a national catchphrase as the Manhattan-based series became a breakout hit. Trump is also a coexecutive producer, along with 'Survivor' impresario Mark Burnett.

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