Celebrity Apprentice on NBC

2004, TV Show

The Apprentice Episode: "The Celebrity Apprentice"

Season 9, Episode 3
Episode Synopsis: The celebrities must create a four-page advertorial for a new product from two personal-security companies. But the challenge takes a downturn when egos collide on the ladies' team and one star proves to be technologically inept.
Original Air Date: Mar 28, 2010

Celebrity Apprentice Episode Recap: Week 3 Season 9, Episode 3

For this week's task, each team must create a four-page advertorial to explain and educate about Norton antivirus products.

Tenacity designates Summer as their project manager, which makes perfect sense after she earned strong marks as a product ambassador for Kodak last week. Rocksolid chooses Michael to head up the task. Aside from the new project managers, a lot of this episode plays like a bad repeat of last week. During the time with the Norton executive, Cyndi keeps side-tracking the discussion with random and idiotic questions, and on the guys' team, Bret is also a major distraction.

Both teams' rock stars may be their most creative assets but they both stink at trying to channel that creative energy. During a group meeting, Cyndi complains that she's not chosen to be the spokesperson in the advertorial — Sharon is picked instead — but yet Cyndi seems to always be off task or off topic with suggestions and questions. Bret is acting worse than he did last week when he was so demanding with Sinbad, but luckily Michael knows Bret requires careful supervision and is as patient with him as you can be with this guy without driving yourself a little crazy.

The tensions are only getting started for Tenacity, as Summer fails to give the creative people on her team a slogan or theme for the entire advertorial. Summer and Cyndi continually clash since Summer is controlling and Cyndi has such a naturally dominant personality and manage to push the team off the task fairly frequently. As Sharon says, you can just feel the tension rising with each challenge among the competitive ladies.

When it comes to Rod, let me just say w-o-w. I thought watching Rod curse left and right on the phone and then get mistaken for Donnie Osmond was a hilarious moment, but nothing compares to watching the former governor type on the computer. First, he can't even turn the thing on and when someone finally turns it on for him, he types very, very, very slowly and inefficiently. His excuse is that as a governor and a congressman before that, he's always had an assistant do this stuff for him, but to not be able to operate a computer in 2010 is, well, not good.

Rod's computer problems are still no match for the women's team's communication problems. Cyndi is dismissed completely by Summer and sent with Maria to get props for their photo shoot and Cyndi expresses her frustration over being shut out. Meanwhile, Summer cannot get her act together and has major problems explaining the concept to both the photographer and Donald Jr.

Unfortunately for Michael, Bret is too busy flirting with the graphics designer (but not in a creeper way, according to Bret) and doesn't pay enough attention to the advertorial itself. Michael complains Bret's design looks too much like an ad and not enough like specifically an advertorial. Once the Norton rep stops by Rocksolid's offices, he actually notes the advertorial looks "too wordy." For better or for worse, Michael is being a very hands-on project manager.

Once both teams are done with their advertorials, they must present it to the Norton executives. From the looks of the presentations alone, Rocksolid is far ahead of Tenacity. Both Michael and team spokesperson Curtis are clear and strong public speakers. Tenacity's presentation goes very differently, thanks to Sharon's increasing illness and Summer's continued poor leadership and lack of direction for the advertorial.

After the presentations and in the boardroom, the finger-pointing begins right away. On the guys' team, Michael says Rod is the weakest link simply because of his much smaller skill set. On the women's side, Summer tries to word Cyndi's tendency to get the team off track as best she can, but after Holly seconds the argument against Cyndi, Cyndi says she's been thrown under the bus. Lucky for both weak leader Summer and bad follower Cyndi, Tenacity wins the challenge partly because of their effective imagery, and also because of Rocksolid's failures.

Summer breaks down in tears after the win because she's just so upset Cyndi is offended, but only next week's challenge will tell if the road has really been mended.

Back in the boardroom, the guys and especially Michael are upset by the loss because they feel the women's team didn't produce an actual advertorial, as the assignment specified (too many images, not enough words). The Norton rep, in contrast, calls out the guys' advertorial for being just that — too wordy — and Michael takes the heat, but not without bringing down Rod and Bret with him. Rod, as he said earlier, is the weakest link, and Bret wasn't the most helpful when it came to the graphic design part of the project.

The boardroom discussion takes a surprising twist when Donald begins to ask the men's team who should be fired. Rod says Michael go home, Bret says Michael should go home, but when the question comes to Darryl, he says he should go home! "Fire me," he tells Trump. Darryl tries to reason that he knows Michael worked hard on the challenge and isn't ready to leave, but Donald wears Darryl down enough to admit he's tired and wants to leave (building up last week, when Darryl said he wasn't all there with the challenge). Darryl tries to argue he's not quitting, but since it was very much Michael's vision and Michael's project to lose, the only reason Darryl would offer himself up is because he has no desire to stay.

With no money earned for his charity, Darryl is swiftly fired by Donald. Michael argues he doesn't want to stay just because someone else quit, but Donald isn't ready to fire two people in one day and Michael gets the save.

Do you think the guys' team should have won? Are you surprised Darryl quit? Do you think Donald should have fired Michael too? And what about the bubbling tensions on the ladies' team? Sound off in the comments below.

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For this week's task, each team must create a four-page advertorial to explain and educate about Norton antivirus products.

Tenacity designates Summer as their project manager, which makes perfect sense after she earned strong marks as a product ambassador for Kodak last week. Rocksolid chooses Michael to head up the task. Aside from the new project managers, a lot of this episode plays like a bad repeat of last week. During the time with the Norton executive, Cyndi keeps side-tracking the discussion with random and idiotic questions, and on the guys' team, Bret is also a major distraction.

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Premiered: January 08, 2004, on NBC
Rating: TV-PG
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Premise: A kind of 'Survivor' in pinstripes in which would-be business tycoons work for Donald Trump, who dismisses one at the end of each episode, and made the words 'you're fired' a national catchphrase as the Manhattan-based series became a breakout hit. Trump is also a coexecutive producer, along with 'Survivor' impresario Mark Burnett.

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