Celebrity Apprentice on NBC

2004, TV Show

The Apprentice Episode: "The Celebrity Apprentice"

Season 9, Episode 11
Episode Synopsis: Donald Trump reveals the winning celebrity apprentice in the conclusion of the Season 9 finale, presented from the Skirball Center in New York City. It's also tea time, as the final two celebs must launch their new tea product. Former Season 9 contestants return, and Ivanka Trump, Donald Trump Jr. and George Ross are on hand.
Original Air Date: May 23, 2010

Celebrity Apprentice Episode Recap: Season Finale Season 9, Episode 11

SPOILER ALERT: The following story reveals the winner of Celebrity Apprentice.

After 10 challenges and 12 other celebrity contestants, the season finale of Celebrity Apprentice boiled down to Bret Michaels and Holly Robinson Peete.

On top of the emotions because of Bret's recent health scare, the finale was emotional for both Bret and Holly. Each player had a deep connection to their respective charities: the American Diabetes Association and HollyRod.

Both finalists began the final challenge, to create and market a new flavor of Snapple Iced Tea, in the penultimate episode. With the help of fired contestants Darryl Strawberry and Summer Sanders, Bret launched the Trop-A-Rocka flavor of Diet Snapple. Holly created Compassionberry tea with recently fired contestants Curtis Stone and Maria Kanellis.

When we pick up where the last episode left off, Bret is still in desperate search of the camera dolly he needs to get the right shot for his second, serious commercial. Despite not being able to get the dolly, Bret (the rock'n'roll MacGyver as he calls himself) finds a cart on wheels to improvise and get the shot on time). Between the first commercial direction, the photo shoot and the brochure, Bret is somehow able to keep things (seemingly) under control. As Darryl says, Bret has a funny way of working, but his creative juices are hard to beat and he somehow makes it work.

Holly, like always, is much more organized than Bret. She sends Maria to the editing bay for the commercial while she works on the brochure. When Ivanka stops by both teams, she's worried about Bret's time management skills since he made his work harder and decided to do two commercials. Although Holly's team is on time, Ivanka thinks Holly may be playing it too safe and doesn't see anything too extraordinary in her materials.

In the final hours, Holly ends up doing most of the work on her own when Curtis bails out a little early. Because of Bret's two commercials, he relies very heavily on Darryl and Summer to finish putting together his presentation. As he's editing the commercials, Bret realizes he forgot the script for both commercials, but the pages are nowhere to be found. After realizing the script is missing for good, Bret decides to just do one commercial and leaves room at the end for the tie-in between Snapple and the American Diabetes Association.

Once Summer sees the commercial, however, she has a completely blank look on her face and says she "doesn't get" the funny commercial. But Bret says Summer has looked like that every time he's tried to be creative and so far on the series, Bret's creativity won over the crowd time and time again.

In the live portion of the finale, Donald Trump welcomes back most of the fired contestants, minus the helpers and Sharon Osbourne. Either she's busy with America's Got Talent, or she was too emotional to come back again after her waterworks last time on the show. In a funny moment on stage, Michael Johnson admits he thinks Rod Blagojevich is guilty, but like always, Rod is very set on stating his innocence (for the umpteenth time).

On the day of the presentations Holly and Bret must make for the Snapple executives, Bret gets a surprise and very emotional visit from his daughter, Raine. Summer starts crying at the sight of their reunion and says she's more determined than ever to fight for Bret's charity (since his daughter had a diabetes scare earlier in the season).

For the presentations, Holly's experience as a fundraiser shines. She is very professional, but warm and conversational. Her commercial gets applause, but few laughs from the crowd. The big worry with Bret is that Holly's drink may simply be better than his, but taste seems to play a small factor so far.

At the beginning of his presentation, Bret is a little nervous and stiff. However, once he decides to go off script he sets a good tone with crowd and his commercial gets big laughs.

After both presentations, Trump takes a quick poll of the room and Bret easily beats Holly in applause. The Snapple executives tell Trump they like Bret's commercial and brochure better, but they also like Holly's label and name for her tea.

In the taped part of the boardroom, Donald gets generous and gives Darryl's charity (also for autism) $25,000 for coming back after he quit the game earlier this season. The most interesting thing they say is that Holly would perfect for the board of Snapple, but that Bret IS Snapple. In terms of Holly vs. Bret, the biggest weakness is Summer, who can't pick between her Celebrity Apprentice BFF Holly and her project manager Bret and everyone exits the real boardroom for one last time.

On the live part of Sunday's finale, Trump welcomed back past winners Joan Rivers and Bill Rancic. Joan says Holly is the logical choice, but Bret's determination to come back from ordeal is impossible to ignore and emotionally, he's winner. Bill says he liked them both, but not to ignore what Holly has done (raising a record amount for her charity). Joan continues to argue for Bret (even though her argument is based on a lot of things outside of the show). It's unfortunate how much his illness is playing into the decision, when it seems Bret actually did better than Holly in the challenge itself because of his creativity and "Snapatude."

First, Holly comes out and then Bret, walking with a limp and with slight drooping on the left side of his face. But Bret was back to his old self, as he bumped his fists against his chest to thank the crowd and walked over to personally thank every one of the fired contestants on stage.

Talking with Trump, Bret said his doctors advised him not to travel to New York for the finale. "It's been a rough go, but I'm glad I'm here," he said. Speaking about Bret's illness, Holly (blubbering, like most of the crowd) acknowledges the great public support for her opponent (which she dubbed "Michaels mania") and said that even her 5-year-old son was rooting for Bret to win.

Bret jokes about getting the sympathy vote, saying, "I'll take a vote any way I can get it" and argued he didn't travel this far (from Arizona) to lose. Donald, as well as Donald Jr. and Ivanka agree it's a very hard decision. Holly is a "phenomenal fundraiser" and Bret is a great creative force, as Ivanka puts it.

In the end, Donald chose Bret to become his latest apprentice and $250,000 will go to the American Diabetes Association. Just before announcing his decision, Trump said Snapple had matched the grand prize so $250,000 will also go to HollyRod.

What did you think of the finale? Do you think the right person won Celebrity Apprentice? Did you cry?

 

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SPOILER ALERT: The following story reveals the winner of Celebrity Apprentice.

After 10 challenges and 12 other celebrity contestants, the season finale of Celebrity Apprentice boiled down to Bret Michaels and Holly Robinson Peete.

On top of the emotions because of Bret's recent health scare, the finale was emotional for both Bret and Holly. Each player had a deep connection to their respective charities: the American Diabetes Association and HollyRod.

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Premiered: January 08, 2004, on NBC
Rating: TV-PG
User Rating: (313 ratings)
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Premise: A kind of 'Survivor' in pinstripes in which would-be business tycoons work for Donald Trump, who dismisses one at the end of each episode, and made the words 'you're fired' a national catchphrase as the Manhattan-based series became a breakout hit. Trump is also a coexecutive producer, along with 'Survivor' impresario Mark Burnett.

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