Question: What are you thoughts on Shark Week? I think the idea is a great move for Discovery Channel, giving them some much-needed press. All of the shows are very well-done and can be both exciting and informative. I hope they start showing these fantastic shows in HD in the future, since no one beats Discovery in the HD department.
Answer: Actually, it looks like Discovery HD Theater is going shark-mad this weekend (Saturday and Sunday), so you're getting your wish. Shark Week has for 20 years been one of the canniest marketing concepts on cable. It's always a big hit, and with Planet Earth earlier this year, it's another reminder of how powerful a brand the Discovery Networks have become. And while we're talking Discovery, here's a reminder that its sister channel, Animal Planet, is launching a new season of the irresistible Meerkat Manor next Friday (Aug. 10) ...
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In July of 1916, a great white shark terrorized the New Jersey shore, devouring all or parts of five swimmers (four died) and inspiring the plot for a future film that would thrill and terrify the world. The movie is Steven Spielberg's 1975 summer classic Jaws, in which Richard Dreyfuss stars as Matt Hooper, a marine biologist on the trail of a murderous monster. Who better, then, to narrate Ocean of Fear: The Worst Shark Attack Ever, which kicks off Discovery Channel's annual Shark Week with a two-hour premiere on Sunday, July 29 (at 9 pm/ET)?
Yes, it's time to whip your trembling tootsies out of the surf again. The most jaw-dropping week of summer television, Shark Week, turns 20 this year, and to mark the occasion, Discovery is offering an all-ou
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Bones executive producer Stephen Nathan has inked a two-year, seven-figure deal to continue on as second-in-command to Hart Hanson, as well as develop new projects.... Devil Wears Prada director David Frankel guest-judges on this Tuesday's On the Lot.... LeAnn Rimes sings the national anthem before Game 2 of the NBA Finals in San Antonio, Texas.... Miss Potter arrives on DVD June 19.... To celebrate 20 years of Shark Week, Discovery Channel wants you to vote here on your favorite chomps clips.
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