Sean Belnick, a 24-year-old entrepreneur, spends a week living in Brooklyn, secretly searching for unsung heroes in the days leading up the anniversary of 9/11, including firefighters still suffering from the aftermath of the terrorist attacks and an inspiring group of children who must cope with having at least one incarcerated parent.
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Marcus Lemonis, CEO of Camping World & Good Sam Enterprises, spends a week living in a rundown trailer on welfare-level wages in his childhood hometown of Miami, secretly looking for deserving folks to help as he volunteers at charitable organizations.
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Self-made Internet millionaire Jeff Usner spends a week living in an impoverished area of San Antonio, seeking out deserving people and organizations that are making a difference in the community, including a group dedicated to improving the lives of at-risk youth through boxing and an organization that helps children with disabilities.
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Hilary DeCesare, cofounder and CEO of Everloop, a safe social-media site for kids, spends a week living in a rundown apartment in Long Beach, secretly seeking out deserving people to share her wealth with, including volunteers who work with homeless people and neglected animals.
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Serial entrepreneur and author Steve Kaplan spends a week living on welfare-level income in a rough neighborhood in Chicago's South Side. He volunteers with an after-school program dedicated to keeping children off the streets, a low-income senior-citizen living community and a charity organization that collects everyday items to give to those less fortunate.
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Chuck Runyon and Dave Mortensen, founders of Anytime Fitness, spend a week in a rough Oklahoma City neighborhood, living on $75 between them, volunteering to work with disabled people and at-risk youth, and looking for folks to help their cause.
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In the Season 3 premiere, Southern California artist Scott Jacobs and his 18-year-old daughter spend six days in Newark, N.J., living on less than $75 between them and looking for folks to help as they volunteer for charitable organizations.
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