Pepsi's Challenge

  • 2011
  • TV Show
  • None

A look at PepsiCo, which makes such products as Tropicana orange juice, Fritos corn chips, Cap'n Crunch cereal and, of course, Pepsi soft drinks. Included: inside its high-tech food labs; a profile of its CEO-chairperson, Indra Nooyi. Also: how the company broke a color barrier in American business by hiring an all-black sales team in the 1940s. Reporte (more…)

Premise

A look at PepsiCo, which makes such products as Tropicana orange juice, Fritos corn chips, Cap'n Crunch cereal and, of course, Pepsi soft drinks. Included: inside its high-tech food labs; a profile of its CEO-chairperson, Indra Nooyi. Also: how the company broke a color barrier in American business by hiring an all-black sales team in the 1940s. Reporter: Lester Holt.

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