Masters of Sex

2013, TV Show


The Story Behind Masters of Sex's Racy Logo

Masters of Sex

To promote its new period drama Masters of Sex, Showtime came up with quite a racy logo. The sideways E in the word sex is more than just a stylish flourish; it appears to be the outline of a naked woman's body. The logo has appeared in most print and online ad campaigns and can be seen on many billboards and bus ads. But in some parts of the country, the network had to flip the E upright for its outdoor campaigns. "Because of standards, we had to modify the E," says Donald Buckley, Showtime's executive vice president of program marketing and digital services. "It's intriguing. We're having fun with it."

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The Weekend Playlist: Simpsons' Halloween Tradition, PBS's Paradise, More Witches

The Simpsons

Next to Charlie Brown's Great Pumpkin, my favorite Halloween TV touchstone is The Simpsons' annual "Treehouse of Horror" special, with Mad Magazine-worthy parodies of things that go "D-oh!" in the night. It's airing unusually early this year in advance of post-season baseball pre-emptions, but what better way to get in the spirit — and as a bonus for the 24th edition (Sunday, 8/7c, Fox), horror maestro Guillermo Del Toro has designed an elaborate "couch gag" opening sequence that's a kaleidoscopic homage to... read more

Masters of Sex's Teddy Sears on Dr. Langham's Sex Scenes and Issues with Women

Teddy Sears

"This whole thing feels like Christmas or something!" Participating in the Masters and Johnson sex study is the gift that keeps on giving for Dr. Austin Langham (Teddy Sears) on Showtime's Masters of Sex (Sunday, 10/9c). read more

Ratings: Breaking Bad Finale Shatters Records

Bryan Cranston

Breaking Bad indeed went out with a bang.

Sunday's 75-minute series finale pulled in a record 10.3 million viewers, well up from its previous series record of 6.6 million, which it delivered last week. The episode also averaged a record 6.7 million viewers in the adults 18-to-49 demographic, improving ...
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Just How Sexy Is Showtime's New Drama Masters of Sex?

Lizzy Caplan

It's clear that anyone tuning into Masters of Sex expects to see, well, lots of sex. That doesn't necessarily mean, however, that viewers are using the series as some form of surrogate pornography, but rather are curious about how the series treats sex -- as smut? as science? as procreation? as titillation? In short, just how sexy is the sex on the show?
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Weekend Playlist: Masters of Sex and Homeland, Breaking Bad Finale on Jam-Packed Sunday

Caitlin Fitzgerald

All work and no foreplay makes Dr. William Masters anything but a dull boy.

With the assistance of a free-thinking single mother named Virginia Johnson, this renowned fertility specialist and pioneer in the study of sexual physiology challenges the repressive social mores of the late '50s, when Peyton Place is considered risqué and most people (according to Masters) "sit hunched in the dark like prudish cavemen filled with shame and guilt" when it came to thinking about sex.

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TV's Top Studio Bosses Forecast the New TV Season

Nicholle Tom and Michael Sheen

It's sink or swim time for the studios behind this fall's crop of new TV shows. For the past year, executives have been pitching, developing, casting and producing what they hope will be the next big hits. Now it's all out of their hands, as viewers determine whether those series will go the distance or end up on the cancellation heap.

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Ask Matt: Agents of S.H.I.E.L.D., Face Off, The Middle, Suits, True Blood

Chloe Bennet

Send questions and comments to and follow me on Twitter!

Question: My question is about the new Joss Whedon show that has one of the most convoluted names I've ever heard: Marvel's Agents of S.H.I.E.L.D. I am a Whedon fan to the max, having watched every episode of every TV (and Internet) show he has ever done, and enjoyed them thoroughly. I am not, however, a moviegoer nor a comic book reader. I cannot remember the last theatrical production I've seen, and the only comics I read are the Buffy/Angel follow-ups. And that leaves me concerned about S.H.I.E.L.D. Every article I read, and even the just-released preview, mentions events that happened/people who existed in one or more theatrical movies, and many articles mention future movies that will tie into the events on the show. Since I never watched those movies — and most likely won't watch the future movies — am I going to be totally lost when the television show premieres?

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Critic's Notebook: The CW and Showtime at TCA

Adelaide Kane, Toby Regbo

Let's start with a little pop quiz from Tuesday's leg of the TCA press tour. Guess which network president summed up his programming philosophy this way — "The enemy of good television is boredom and predictability" — the head of The CW or the leader of Showtime?

If you guessed the latter, it really wasn't much of a guess, was it? Because few things are more predictable than a new CW fall programming slate, which hardly seems new at all: not with a Vampire Diaries spin-off on tap — The Originals, which could hardly be less original — and a remake of the British series The Tomorrow People that looks like any number of interchangeable CW shows about moody teens with superpowers (minus the ability to credibly emote). While CW president Mark Pedowitz discussed plans to introduce a possible Flash spin-off within Arrow this season, and to spin off the way-past-its-prime Supernatural with a show about hunters and monsters set in Chicago, you'd be forgiven for thinking the network's initials now stand for "Clone World." read more

Masters of Sex's Unconventional Sex Scenes Made Stars Feel "More Naked"

Master of Sex

By now, Masters of Sex star Michael Sheen has gotten used to nudity and watching sex acts performed in front of him.

"We've seen so many people do bizarre things in front of you, you get used to it," Sheen said at the Television Critics Association fall previews on Tuesday. "There's a naked woman in front of you masturbating ... and you almost don't notice."

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Premiered: September 29, 2013, on Showtime
Rating: TV-MA
User Rating: (29 ratings)
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Premise: Dramatic depiction of the lives of sex researchers William Masters and Virginia Johnson.


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