With all these multiple firings going on at the Apprentice franchise — four last week by Trump and two this week by Martha — you have to wonder who chose these people as the top contenders in the first place? But I'll leave that alone. This week teams were to design a live-action mobile billboard for Tide to Go, a pen that instantly removes stains. Dawna, PM of Matchstick, pulled out a win with a cohesive promotion, while Primarius, under Sarah's leadership (if that's what you want to call it), created a colossal failure. They had no concept, relying instead on an odd performance-art-like, chaotic, loud mish-mash-of-a-mess promotion that won no love from Martha or her henchmen. Watching Jim "dance" and chant along with the team that "It's time for Tide to Go, it's time for Tide to Go!" was like watching them boycott the product rather than sell it. This is probably the reason why "silent brainstorming" didn't catch on. Who bra
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Fair warning! It's celebrity auction time on The Apprentice. Didn't you love the auctioneer? The teams designed and auctioned off a personal experience with a celeb and his/her dog to raise money for Broadway Barks. While the Fran Drescher experience pulled in a whopping $28,000 for Matchstick, the two other top bids went to Primarius' Sorvino and Oldham packages, resulting in a win for project manager Jim. Good for him, considering Martha handpicked him to lead the team. Was she setting him up? Maybe, maybe not. Either way, have you noticed how Martha has subtly and almost completely taken control of the show? Her surprise visit to/inspection of the loft, her choice of Jim as PM and again, her choosing the two to remain in the conference room — David and project manager Marcela — are signs to me that she likes to direct traffic. Anyway, it was nice to see that the candidates were not sta
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The show has hit its stride. The weakest players are gone, the teams have been reshuffled and I'm happy to say Alexis finally seems comfortable on screen. The reorganization separated former teammates Marcela and Bethenny, and as luck would have it, the task had them going head to head designing limited-edition salad dressings for Wishbone. Bethenny, confident in her abilities, was sure she'd bring home a win for Primarius, so it was nice to see Marcela, who admitted to Bethenny's superior skill, create a recipe that outsold the other team's. Both the Rosemary Lime Vinaigrette and the Asian Vinaigrette look delicious, and I can't wait to try them. Thanks to Charles and Alexis' commercial, I know I can find them in a store near me. In the end it wasn't just taste buds but sales and marketing that determined the win. Jim's sales tactics earned Primarius a customer complaint that nearly shut down their operation, yet project manager Jen
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Nip/Tuck
Could that Birkin bag be more mismatched for vintage-cords-and-old-baby-T's Rory? More importantly, why did overdyed crocodile skin score such high relationship points? Emily is convinced the bag means security. I'm not quite sure what Rory thinks, though who could believe she had no idea how expensive and coveted that bag really is? (Surely her mother once made some witty reference to proud owners Gwyneth, Madonna or Martha.) What an opportune time to tell Logan she loves him! (At least she didn't do it as she was hugging that pink monstrosity.) I'm sorry, but I'm just not seeing it. Expensive gifts, whirlwind trips, wild parties… whatever. The guy always has that something-smells-bad look on his face, and all he does is complain. Couldn't he have come up with a better response to Rory's three little words? "I've told a lot of girls I love them and didn't mean it." Charming.
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