Mad Men isn't exactly going out with a bang.
The first half of the AMC drama's seventh and final season drew 2.3 million viewers on Sunday, marking the show's smallest audience since its Season 2 bow in 2008 (2.06 million) and down more than 1 million from its Season 6 opener ...
[WARNING: The following story contains spoilers from the Season 7 premiere of Mad Men. Read at your own risk.]
"Are you ready? Because I want you to pay attention. This is the beginning of something."
Yes, Matthew Weiner, you have our attention. The Mad Men creator kicked off the first half of his advertising drama's final season speaking directly to the audience through the mouth of recurring character Freddie Rumsen (Joel Murray). But it was the next line of Freddie's Don Draper-quality pitch for Accutron watches that reveals what seems to truly be on Mad Men's mind for this episode — and perhaps the remainder of the series.
"Do you have time to improve your life?"
That's certainly a question we imagine Don Draper (Jon Hamm) has been asking himself lately...
The times are always a-changin' on Mad Men.
But as the AMC drama kicks off the first half of its final season (Sunday, 10/9c), the show's focus will be on how much (or how little) the characters have grown during the near-decade viewers have been following them. "[This season] is about the consequences in life and if change is possible," creator Matthew Weiner says. "There is a real growth over this last season from what are the material concerns of your life to what are the immaterial concerns."
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Last season focused on ad man Don Draper (Jon Hamm) repeating the mistakes of his past with even more serious consequences. Although Don seems to be truly committed to doing things differently in the early going of the new season, will that make a difference? In other words: Is true change possible, or is it the attempt to change that matters?
"That is the question," Weiner says...
And so the unnecessarily long goodbye begins for AMC's breakout, breakthrough signature series Mad Men, its final 14 hours being unconscionably broken into two halves over two years, starting Sunday at 10/9c. (Yes, it worked for Breaking Bad, but this isn't that kind of show.) While prolonging the inevitable, and potentially blunting whatever narrative momentum still exists in a most inelegant and desperate-seeming way, it's no wonder the often dazzling opening episode — titled "Time Zones," in a nod to the firm's now-bicoastal focus — is so preoccupied with time.
Every week, senior reporter Natalie Abrams satisfies your need for TV scoop. Please send all questions to firstname.lastname@example.org or tweet them to @NatalieAbrams
Got any Scandal scoop? — Christie
It sounds like Maya's plan to target the president with her bomb will come to fruition. In other words, expect an explosive season finale! Making matters worse, we hear the finale takes place on Election Day, which means that the lives of even more people, including campaign manager Olivia, will be in jeopardy. Anyone want to guess the victim(s)?
Got any more Mad Men spoilers? — Emily
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