Jamie Oliver returns to Huntington in the Season 1 finale and is discouraged to find that many people have returned to their bad eating habits, so he plans his most dramatic demonstration yet, which will include a performance by Rascal Flatts.
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Jamie is shocked by the response of students of Huntington High School when he asks them to choose between a lunch menu of processed junk food or fresh fare. Later, to gain funding, he must rely on the testimony of one of his biggest adversaries, Central Elementary head cook Alice Gue.
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Jamie makes a bet with DJ Rod that he can teach 1000 people to cook in just one week, and he recruits Marshall University students to help him win.
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Jamie gets a chance to cook at Huntington High School, and finds a group of motivated students who are on board with his initiative. With their help, he prepares a gourmet meal for a state senator, local legislators and community leaders, hoping to raise the funds needed to train the school staff to cook fresh food.
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Jamie meets more resistance when he tries to make over the lunch program at Central City Elementary School. But later, a dramatic display of the fat that's being fed to the kids successfully raises the ire of school parents.
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In the series premiere, British chef Jamie Oliver arrives in Huntington, W.V., which has been called the unhealthiest city in America, to kick-start his new cooking initiative. His goal is to help Americans tackle obesity, heart disease and diabetes, by teaching people to eat more balanced meals and cook with fresh ingredients.
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