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Besides being a chart topping musician and American Badass, Kid Rock is also a collector of music history. And he's got country legend Waylon Jennings Cadillac El Dorado that is in need of some tender lovin' care.
SEMA is the Superbowl for the car world. A huge four day event held in Las Vegas with everyone who's anyone from the car world attending. A lot of vendors have large booths, but none bigger than West Coast Customs.
Lexus and Sriracha are teaming up and they want Ryan to build them a spicy Lexus IS. Ryan thinks it's going to be an easy job - Sriracha colored paint and a pepper-filled steering wheel. But it's never easy creating one of a kind masterpieces.
The marketing team at Kmart want to create a mobile experience for the entire family using virtual reality that can travel to Kmart's across the country. They're not quite sure what they want, so they head over to West Coast Customs for something cool.
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- Premiered: February 20, 2011
- Rating: TV-14
- Premise: Examining projects undertaken at the West Coast Customs car remodeling company. (more)