Mid America Motorworks founder Mike Yager; Leah Brown, whose A10 Clinical Solutions helps with clinical research trials run by government agencies, pharmaceutical companies and universities; racehorse owner Terry Finley.
Cypress Grove's Mary Keehn, whose company makes goat cheese; Liz Elting and Phil Shawe, who founded the language-services company TransPerfect while college students; Silly Bandz creator Robert Croak; Luke Holden of the Luke's Lobster restaurant chain.
Ken Licklider (Vohne Liche Kennels); Lori Greiner, who creates such products as jewelry boxes and sells them on QVC; Robin and Chris Sorensen (Firehouse Subs). Also: the story behind Sweetgreen, a regional restaurant chain that specializes in salad and frozen yogurt.
How ordinary people became millionaires on the strength of extraordinary ideas. Included: Bert and John Jacobs, the brothers behind the Life Is Good T-shirt company; 1-800-Flowers founder and CEO Jim McCann; Burt's Bees cofounder Roxanne Quimby.