Headbangers Ball

2003, TV Show

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Five Ways MTV Could Relive Its Youth at Age 30

On Aug. 1, 1981, with the help of the Buggles and their song "Video Killed the Radio Star," MTV launched into orbit. That means that MTV is turning 30. That's nearly a generation older than those in its 12-to-18 target demographic. Break out the dentures and Depends!

Seriously though, MTV is far different now. Really, with the boost of Jersey Shore and the 16 and Pregnant and Teen Mom  shows, it's a different animal from when the channel was 27. When people talk about its changing face, the "Play videos again!" critique is never far from the discourse; yet, it's hard to see how straightforward music-video programming would fit in to a YouTubed world. Plus, MTV already has a bunch of offshoot stations like MTV Jams to do just that.

That said, it would be nice for MTV to relive what it once did well as a general pop-culture authority.

Check out five suggestions of themes the network could revisit to cover its age spots...  Read Full Article

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Five Ways MTV Could Relive Its Youth at Age 30

On Aug. 1, 1981, with the help of the Buggles and their song "Video Killed the Radio Star," MTV launched into orbit. That means that MTV is turning 30. That's nearly a generation older than those in its 12-to-18 target demographic. Break out the dentures and Depends!

Seriously though, MTV is far different now. Really, with the boost of Jersey Shore and the 16 and Pregnant and Teen Mom  shows, it's a different animal from when the channel was 27. When people talk about its changing face, the "Play videos again!" critique is never far from the discourse; yet, it's hard to see how straightforward music-video programming would fit in to a YouTubed world. Plus, MTV already has a bunch of offshoot stations like MTV Jams to do just that.

That said, it would be nice for MTV to relive what it once did well as a general pop-culture authority.

Check out five suggestions of themes the network could revisit to cover its age spots... read more

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Premiered: May 10, 2003, on MTV2
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Premise: At midnight on Saturdays from 1987 to '95, MTV provided hard-rock and metal fans with videos of their favorite bands, including Anthrax, Metallica, Megadeth and Guns n' Roses. But in the early '90s when heavy metal became a casualty of the grunge-rock movement led by Nirvana and Pearl Jam, the plug was pulled on this late-night showcase. After an eight-year hiatus, MTV2 revived the show highlighting music from both classic and new metal acts.

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