In the third-season opener, Zoe returns to Bluebell to obtain a stellar referral from Brick so that she can relocate to New York City. However, Brick insists that she help him find George, and while doing that, she unearths a secret of Lemon's.
Lemon crashes Lavon's dinner party and brings coveted bachelor Carter Covington along as her guest, but her antics may ruin her ongoing ruse with Wade. Meanwhile, George's behavior concerning Lynly jeopardizes his friendship with Lavon.
Zoe secretly practices medicine in BlueBell again, but then she learns of a problematic clause in her contract. Meanwhile, Lavon tries to lure a minor-league baseball team to town; and Lemon attempts to usurp the leader of the Belles.
Lemon's banned from the Junior League's Halloween party, so she seeks guidance from her grandmother. Meanwhile, AnnaBeth faces a possible health crisis and turns to Zoe; and Wade gets himself in hot water by keeping company with women who aren't single.
Zoey wants the townsfolk to embrace Joel, so she signs him up to chaperone a camp outing with her, but he backs out. Elsewhere, George finds himself working harmoniously with Lynly; and Lavon is determined to be in the Gazebos of Alabama calendar.
Zoe and Joel go house hunting and find the perfect place, but the owners are related to Zoe, which makes things awkward. Elsewhere, Lemon's business success yields her an enticing offer; and George remains hesitant to pursue a relationship with Lynly.
Zoe disapproves of the growing bond between Wade and Joel, who's getting distracted from writing. Elsewhere, Lavon avoids AnnaBeth by focusing on the track team he's coaching; and Lemon urges Brick to reenter the dating world.
Zoe invites her uncle to her Hanukkah party, much to the chagrin of Vivian Wilkes. Meanwhile, Lemon wants George and Lynly to assist her in researching one of her dad's exes; and Wade stubbornly refuses to see a dentist until Tansy intervenes.
Lavon wants to stop a merger involving BlueBell and another town, so Zoe helps by distracting the residents with a scandal. Meanwhile, Zoe's unhappy when she learns whom Wade is interested in dating; and Brick gives romance another try.
Brick recruits Zoe to assist with the local cabaret. Meanwhile, Wade wonders why his new love interest is acting distant; Lemon and AnnaBeth try to persuade Lavon not to give in to defeat; and Lynly disapproves of George's bond with Tansy.
Lavon attempts to get BlueBell declared a historic town. Meanwhile, Zoe and Joel try to decide where to live; Wade meets Vivian's son and realizes it will be an uphill battle to impress him; and Lynly has trouble trusting George.
Zoe and Joel buy a fixer-upper, and Brick agrees to help them make improvements if Zoe gets the townsfolk to get in shape. Meanwhile, things don't go well when Wade has Joel run the bar by himself; and AnnaBeth hosts a bachelorette bash for her pal.
Joel throws a birthday party for Zoe, who's shocked when her mother makes an unexpected appearance. Meanwhile, Wade is hesitant to let Vivian meet his father; and George sets out to prove that his rival has only pretended to change.
Joel hires unreliable workers to do renovations, and one gets hurts and threatens to sue. Elsewhere, Lavon uses Lemon's two suitors to entice people to attend the town's Renaissance faire; and Wayne looks forward to his anniversary with Vivian.
BlueBell gets a sister city in France. Meanwhile, Brick strives to win the town's Man of the Year title; Zoe and Joel become fed up with the remodeling problems they encounter; and Lemon recruits George to assist her with a business venture.
Brick has a difficult patient who irks AnnaBeth, until she discovers the truth behind his ailments. Meanwhile, Zoe thinks that she and Lavon are cursed; Vivian's son turns to Wade for guidance; and George and Lemon struggle to steer clear of one another.
Zoe and Lemon turn to each other for girlfriend advice; Wade takes Vivian out; Lavon loses focus while bidding on bringing the County Fair to BlueBell when he learns that AnnaBeth is dating; Magnolia tries to get Brick to leave so she can throw a party.
Lemon schemes to improve her health-inspection grade. Elsewhere, Zoe finds herself in an uncomfortable position in Wade and Vivian's relationship; Lavon and AnnaBeth's problems have a negative impact on BlueBell; and George dates a Bible-school teacher.
Wade blames Zoe for his relationship problems, so she avoids him and tries to assist George, who's at odds with Lemon. Meanwhile, AnnaBeth's parents develop a bond with Lavon; and Brick helps Tom and Wanda deal with their infertility issues.
Wade's father turns to Zoe for help with romance, but Wade cautions her not to get involved. Elsewhere, Lavon and George see the city comptroller about a billing issue; and Lemon attempts to publicize Fancie's, but her plans all backfire.
In the third-season finale, Wade must make a hard choice about his future in the wake of Zoe's grand gesture. Meanwhile, Lavon and George encounter their hero, Don Todd; and Grandma Bettie advises Lemon to conduct an earnest search for a husband.