In the second-season opener, Zoe feels torn between George and Wade. Meanwhile, Lemon returns her wedding gifts and makes strides toward independence; and Zoe befriends returning resident Ruby Jeffries, who doesn't receive a warm welcome from the town.
Zoe attempts to keep her distance from Wade, but she's forced to ask him for a favor regarding the BlueBellapalooza. Meanwhile, George takes Wade's advice to start dating again; and Lemon resolves to stay employed as a waitress.
Zoe discovers an error about herself in her alumni magazine, so she invites the reporter to town to set the record straight. Meanwhile, George lets Lemon know that he's dating again; and Lemon and Lavon get entangled in a rivalry with Ruby.
Zoe spots Wade with another woman and gets jealous, so she tries to make him feel the same way. Elsewhere, Lavon accepts Lemon's help with his campaign, which leads to his involvement in a scandal; and Lemon's family scheme to get her to move back home.
Zoe fears that George is sleepwalking, so she rearranges her schedule to do a sleep study on him and backs out of her plans with Wade. Elsewhere, the mayoral race between Lavon and Ruby tightens, inspiring AnnaBeth to devise an unconventional scheme.
A high-school boy develops a crush on Zoe, and she's advised not to break his heart until after the big football game. Meanwhile, Lemon wants AnnaBeth to be her partner in a catering business; and Lavon attempts to impress Ruby's grandfather.
Lavon and Ruby's romance proves problematic for Zoe and Lemon, who try to uncover Ruby's real angle. Meanwhile, Wade wants to evade George, but they wind up on the same camping trip; and Brick hopes to take his relationship with Emily to the next level.
The town holds a charity auction in which the women bid on the men's picnic baskets, and Zoe faces surprising competition for Wade's basket. Meanwhile, Lemon suppresses her true feelings when she wins Lavon's basket; and George tries to entice Tansy with his basket.
Zoe grows apprehensive about her mom visiting her for Christmas, so she throws herself into her work and unintentionally risks ruining the holidays for others. Meanwhile, Lavon tries to create a memorable week for Ruby; and George has trouble finding a gift for Tansy.
George's folks visit and meet Tansy, sparking his mom to mastermind a plan involving Zoe and her son. Meanwhile, Lemon uncovers Brick's hidden romance; and AnnaBeth is charmed by a British traveler, but Lavon has doubts about this outsider.
A flu epidemic heads toward Bluebell, forcing Wade to stay at his ex-girlfriend's house. Meanwhile, a sudden illness dampens Lemon's date night; and George directs a commercial promoting tourism in Bluebell.
Tansy's dog goes missing while under George's care. Elsewhere, Wade feels like Zoe is not prioritizing their relationship; Brick's daughters plot to sabotage his romance with Shelby; and Lavon prepares to move on with his love life.
Wade prepares for the Battle of the Bands contest and sets his eyes on the prize money, but Zoe's suggestion that George also participate proves unwise. Elsewhere, Lemon spends the weekend bonding with Magnolia; and Lavon assists Tom with his love life.
Zoe agrees to be Wanda's maid of honor, and one of her tasks involves watching Wanda's cunning mom. Meanwhile, Lemon reflects on being left at the altar; and Lavon requests George's help to fight a nearby town's plans for a new shopping mall.
Zoe grows very protective of Rose. Elsewhere, money goes missing during a church fund-raiser, and fingers are pointed at Wade; and Lemon seeks George's assistance to derail Brick and Shelby's latest plans.
Lavon launches a contest to generate buzz in BlueBell and attract spring-break vacationers, and Wade and Lemon decide to enter. Meanwhile, Zoe blows off steam with Jonah, much to George's chagrin; and Brick's eccentric behavior causes concern.
The townsfolk perform scenes from Shakespeare, and George and Zoe reluctantly agree to portray Romeo and Juliet. Meanwhile, Lemon and Wade's ownership of the Rammer Jammer gets off to a rocky start; and Brick offers residents a week of free counseling.
Brick's love life suffers after a secret about him gets out. Meanwhile, Zoe tries to share her feelings, but she has bad timing; Wade and Lemon's working relationship gets off to a rocky start; and George looks after Tansy's reckless brothers.
Zoe struggles with online dating, so Rose and Max assist her. Meanwhile, Tansy has misgivings about her relationship with George; Brick and Shelby wonder if their actions were too hasty; and Lavon's reluctant to end his rivalry with another town's mayor.
In the second-season finale, Zoe plans a New York City vacation and encounters a medical emergency on the plane. Elsewhere, Lemon strives to get Gloriana to perform at the Rammer Jammer; and Lavon enlists the townsfolk to help him retrieve a stolen item.